JWT London recently hosted a conference about the future of planning - to commemorate our craft's 40th anniversary. Luminaries including Jon Steel, Guy Murphy (JWT's global planning head), John Grant, Jeremy Bullmore, and Alison Burns (JWT's fantastic London office leader) offer inspiring thoughts about where planning is and should be headed in its next 40 years.
Jon Steel's video is posted below, visit the conference site to see others and read speech transcripts or visit the conference blog.
I wholeheartedly agree with Jon Steel's point that planning has become too soft, inadequately informed by strategic inputs - and join with him in encouraging us all to strive for the goal of inspiring "grounded creative."
Jon Steel: Planning at 40: Solving the wrong problems from JWT on Vimeo.