Digital Hive: Martha Stewart & Social Media: A Good Thing!

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Gerald Zaltman: How Customers Think: Essential Insights into the Mind of the Market
We heart Jerry. His groundbreaking methods reveal the true drivers of customer behavior. You'll never be satisfied with a focus group again. (*****)
Ben McConnell: Citizen Marketers: When People Are the Message
Could we heart this book (and its authors) more? NO. Essential reading for anyone in marketing in 2007.
Martha Barletta: Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment
Fantastic description of the biological drivers of the differences between how men and women think and behave.
Radu Stern: Against Fashion: Clothing as Art, 1850-1930
Fascinating description of how fashion expressed underlying social values and tensions. Wonderful visual history of fashion in the western world 1850-1930.
Eric Ericson: Design for Impact: Fifty Years of Airline Safety Cards
A fascinating visual history of how graphic designers have tried to equip airline passengers for disaster
Charles Yang: The Infinite Gift: How Children Learn and Unlearn the Languages of the World
Fascinating description of how humans learn language skills.
Sina Najafi: Cabinet 22: Insecurity (Art and Culture)
Cabinet magazine (it's a quarterly) is a provocative roundup of interesting cultural phenomena
Ron Galella: Disco Years
A larger than life homage to the personalities and habits of Studio 54's most infamous patrons. A fascinating document of American culture's excess and quest for self expression.
Adam Morgan: The Pirate Inside: Building a Challenger Brand Culture Within Yourself and Your Organization
What can we say, we heart Adam Morgan. A primer on how to blow up the old push marketing approach to brand and substitute a customer-driven "listening" approach.
Bruce Sterling: Shaping Things
A manifesto for the future of design, impeccably crafted by Bruce Sterling and ehnahced by the delicately emphatic graphic intelligence of Lorraine Wild.

September 28, 2009

Martha Stewart & Social Media: A Good Thing!

I am pleased to inform you that I will be live-blogging/live-tweeting/Facebooking and whatever else I can fit in from the Martha Stewart Show on Tuesday, September 29th.

The show is a special Social Media and Tech event and I'm pysched to be able to join the in the fun. I was not the only one that was surprised by Martha's bold move with regard to letting the audience send outbound messages from the show. ArtofTalk.TV was also surprised by the move and wrote a brief kudos piece to Martha.

Having attended the Jon Stewart show (whom I LOVE) last fall, with it's surprisingly tight restrictions on, um, everything, I am delighted that our domestic goddess is welcoming the tech tornado with open arms. (Bravo to her staff for leading the way!) Peeps from Twitter, Facebook, The Google and Yahoo are scheduled to be a part of this event.

The show is set to air October 2, 2009 - I'll update if it changes. Please Lord, let there be cupcakes too?

Posted by Lori Magno on September 28, 2009 at 03:14 PM in Social media | Permalink

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September 28, 2009

Martha Stewart & Social Media: A Good Thing!

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