In case (like me) you guys missed this NYT tag cloud of the words and concepts used in the political conventions, definitely check it out (I found it on FFFFOUND!). Particularly interesting at first glance: Democrats spend a lot of time talking about McCain, but Republicans don't talk about Obama.
Categories
- Account Planning
- Active Branding
- AdTech: Full Frontal
- Advertising industry trends
- Advertising tools and tactics
- Books
- Brand Cop
- Branded content
- Creative
- Customer experience
- Customer insight
- Digitas - MITX
- Entertainment
- Industry conferences
- Interactive
- Media
- Primary research
- Search
- Social media
- The brain
- Trends
- User generated content
- Viral Marketing
- Weblogs
- WOM
What we're reading for inspiration
Gerald Zaltman: How Customers Think: Essential Insights into the Mind of the Market
We heart Jerry. His groundbreaking methods reveal the true drivers of customer behavior. You'll never be satisfied with a focus group again. (*****)Ben McConnell: Citizen Marketers: When People Are the Message
Could we heart this book (and its authors) more? NO. Essential reading for anyone in marketing in 2007.Martha Barletta: Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment
Fantastic description of the biological drivers of the differences between how men and women think and behave.Radu Stern: Against Fashion: Clothing as Art, 1850-1930
Fascinating description of how fashion expressed underlying social values and tensions. Wonderful visual history of fashion in the western world 1850-1930.Eric Ericson: Design for Impact: Fifty Years of Airline Safety Cards
A fascinating visual history of how graphic designers have tried to equip airline passengers for disasterCharles Yang: The Infinite Gift: How Children Learn and Unlearn the Languages of the World
Fascinating description of how humans learn language skills.Sina Najafi: Cabinet 22: Insecurity (Art and Culture)
Cabinet magazine (it's a quarterly) is a provocative roundup of interesting cultural phenomenaRon Galella: Disco Years
A larger than life homage to the personalities and habits of Studio 54's most infamous patrons. A fascinating document of American culture's excess and quest for self expression.Adam Morgan: The Pirate Inside: Building a Challenger Brand Culture Within Yourself and Your Organization
What can we say, we heart Adam Morgan. A primer on how to blow up the old push marketing approach to brand and substitute a customer-driven "listening" approach.Bruce Sterling: Shaping Things
A manifesto for the future of design, impeccably crafted by Bruce Sterling and ehnahced by the delicately emphatic graphic intelligence of Lorraine Wild.
« Search impacts brand? Whoda thunk | Main | Tom Fishburne nails it again »
September 14, 2008
Comments
The comments to this entry are closed.
FaceBook widget
Cool sites to check out
Recent Posts
- LIVE! From Martha Stewart!
- Martha Stewart & Social Media: A Good Thing!
- McD's and Starbucks: here's the skinny latte
- Photos of the recession - NYT project & Flickr too
- Friend me! I am publishing short bits and bytes on FaceBook these days
- WOMinomics - or why it makes economic sense to stimulate positive WOM
- Repurposing: the new purchasing?
- Consumers' changing attitudes about consumption: learnings from American Greetings
- Creating ideas, 21st century style
- Good lord what have we come to?
Think online visualisation tools are really useful for visualising speeches. I got a different perspective using Wordle to analyse Sarah Palin's convention speech against Joe Biden's speech here.
Great for spotting trends and gaining insight! (I wonder if they put the speeches through keyword density / tag cloud visualisation tools before they give them?)
.
Posted by: Nick Burcher | September 15, 2008 at 11:14 AM