A great post from Church of the Customer corroborating what we already know, that online WOM is a big influencer of consumer purchase decisions.
According to a recent Opinion Research Corp study, 61% of respondents check review sites, blogs and other customer feedback forums before buying a new product or service.
Not earth shattering news for those of us in the social media trenches, but Ben O'Connell puts an interesting spin on it: this means 1% of your customers could be influencing 61% of your prospects.
Another reminder that WOM is important and those who ignore it might pay the price.
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