The fine folks at the California Milk Processor Board (with the help of Goodby Silverstein) are still making me laugh two weeks after a friend sent the link to WhiteGoldisWhiteGold.
The site is gorgeous and deep and funny, and in this super-social, 2.0, fully shareable world - the site has a ton of content ready to share, blog and download. I found it easy to get sucked in by the pseudo-cheesy (okay, cheesy cheesy) band rockumentary vH1 "Where are they now?" feeling. And I'm still exploring the site a video at a time.
You can find White Gold on MySpace, FaceBook and their own YouTube channel. (BTW, what's with the lack of spaces in all those names?) You can "download the album" and after you visit every corner of the site, download the special White Gold remixes. I'm not sure if it is selling any milk, but I notice my cereal in drowning in a sea of white gold instead of its former yogurt. Check out One Gallon Axe, most definitely chill.
TIME WASTING WORTHINESS RANK: 
4 out of 4 cats
Putting the Un in Fun
The other thing that wasted a huge amount of time this week provided me with a terrific amount of research into this topic is the Tostitos Nolaf.org site. The site was created by Element 79 with help from Mekanism SF, and it goes to my sweet spot of dark, snarktastic humor. It is a home run for me by virtue of the truly stunning, brilliant and absolutely unhinged improvisation of actor Scott Parkin. Mr. Parkin's performance is so good that I will never be able to attend another orientation or training seminar without falling out of my chair laughing (before a word is spoken.) There should be a new category of awards invented for Mr. Parkin's electrifying performance.
I imagine this is going to move some chips because the link has been emailed or twittered to me a dozen times over the last week. And anyone who shows up to a meeting with a pout on is getting the link from me.
TIME WASTING WORTHINESS RANK: 4 out of 4 cats
Scott Parkin receives the Golden Magno award for genius improvisation.
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