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March 18, 2008


Have you read Dana Thomas' book "Deluxe. How luxury lost its luster"?

It tackles this issue head on and is well worth the read.

I first spotted it on Boing Boing: http://www.boingboing.net/2007/10/23/chinese-luxury-marke.html

Two things:

It is possible that Coach is only exporting the cheap stuff (think Kenneth Cole Reaction)
There's a polite name for these products - 'aspirational'?

"You can't afford the real stuff, but we have some nice parting gifts."

On the other hand, it's also not inconceivable that, among all the cheapy manufacturing joints, there may be a few high-end ones. Does the origin tag cheapen the brand? Maybe/Probably. But does it mean the goods are inferior? Not necessarily. Look at Hyundai: nobody with any sense - brand or otherwise - would have been caught dead in a CAR? MADE IN KOREA? ten years ago. But the perception of craftsmanship has increased along with the dependability of their cars.

So maybe you're just a pioneer into the cutting edge of China's new manufacturing prowess?
Or maybe you just got an aspirational handbag?

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