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November 01, 2007

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I clicked over to this page and couldn't help but notice your banner - is that a typo (planing) or are you checking to see if we're awake? Or is it a clever ploy to bridge the lofty gap between fallible customer and lofty corp? One day we'll see Apple PR with cute scuff marks on their pristine white surfaces and dents in the crushed aluminum - citizen-generated of course - to make the company seem as friendly as its products for once ...

Hey Lynette, thanks for reaching out, yes that is a TYPO and we're fixing it right away! We definitely need an official proofreading process for our headers. Glad it got you to stop and engage, stop by any time!
Jeff Flemings : )

I clicked over to this page and couldn't help but notice your banner - is that a typo (planing) or are you checking to see if we're awake? Or is it a clever ploy to bridge the lofty gap between fallible customer and lofty corp? One day we'll see Apple PR with cute scuff marks on their pristine white surfaces and dents in the crushed aluminum - citizen-generated of course - to make the company seem as friendly as its products for once ...

UGC is a great tool and occasionally a great resource, but it is not professional marketer.

Let's not ignore the fact that all of the creative in the UGC spot was clearly inspired by the professional creative developed and produced by TBWA. Citizen marketers are powerful, but agencies are as always, professional.

Most online searches are impacted by offline media.

UGC is a valuable resource and compliment, not a substitute.

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