We're expanding our connections planning capability - so we're looking for people who have a media background and a passion for applying media insights to the big idea development process.
As you know from Laura's post a few weeks ago, we're taking a unique approach to CP here at DTAS:
While many agencies are using Connection Planning as a means to advanced, creative media planning, at Digitas, we've brought Connection Planning upstream as a means to inspire big creative marketing ideas. We mine for insights about reaching our consumers, integrating into their lives, leveraging influencers and creating brand evangelism and combine them with traditional Account Planning insights. In doing so we're fueling creative marketing ideas from the beginning with insights around both context and content. In the digital space this is a key distinction, since every client deliverable could come to life in infinite ways based on the unique context of the space.
If this sounds like something you'd like to do, check out the job description below, and email Jeff Flemings for more info.
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