What a simple yet effective idea for ad placement - on the strap you grab to steady yourself as you hurtle through the tunnel beneath the Danube on the Budapest subway. I have been in a lot of subways around the world and can't recall ever seeing this advertising device before - anyone else? It's a place you'll definitely look at, if just for a moment as you check to make sure you've grabbed on adequately.
Better yet, check out this very large advertising/news screen in the subway waiting area - I have never seen this anywhere before. A bit surprising for a country that's hardly the vanguard of technology, but good for them. Would love to see this in the US, specifically on Silver Line bus stops (Mayor Menino, are you listening?).
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