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March 27, 2007


Hard for me to believe it took this long for the greater Marketing and Advertising to figure out that SL isn't a "marketing property".

In my opinion, Second Life is not now, and may never be, a worthwhile option as a marketing destination; at least not in the same way television or other media venues are. SL's value has always been, imo, as a means to get a sense of what's coming in the future. A way to do some R&D and get some bearings before things really begin to shift. When considered in that way, those who simply dismiss it are either arguably ignorant of the big picture or unwilling to deal with it. The future mediascape is not going to be controlled through traditional means. And there's more to understand than the obvious.

Finally - the gloss is starting to wear thin!!
Thank god!


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