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March 22, 2007


Good question, Jeff. Tori Amos fans have historically been considered 1. more engaged with the artist and 2. very online enabled. I actually think it might work for this particular segment. For some other "product", it might be entirely inappropriate.

Great strategy - innovative way to engage with multiple aspects of a "value prop" (arguably a crass way to talk about Tori Amos but let's face it, big music is big marketing these days). I do have a question about this strategy - is it too much? Yes they're increasing the likelihood an individual fan will find a unique dimension of Tori to engage with, but will it be a lot of work (more work than fans are prepared to invest) figuring it out? Will be interesting to see what happens.....

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