What we're reading for inspiration

Blog powered by Typepad

« Interesting application of consumer generated content | Main | DO THE (RED) THING. »

October 05, 2006


No surprise there. Let's think about what they did wrong...it probably started with them shouting "me too!!" at their agency as they tried to ride the CGM wave. They were offered a recommendation to build a social networking site for teens, which they executed with a heavy, heavy hand. Content was regulary scrubbed by corporate to ensure it was acceptable material, teens were required to get parental permission before creating a page, and they developed fake users to populate the site early on and make it look "cool". Be a little more conservative whydontchya - that'll win teens everytime.

Thank god! Man, that thing was destined for failure from the beginning!

Kudos to them for trying something new, at least.

The comments to this entry are closed.


Your email address:

Powered by FeedBlitz

Complete Digital Hive archives