Digital Hive: Congratulations! It's a.....

What we're reading for inspiration

Gerald Zaltman: How Customers Think: Essential Insights into the Mind of the Market
We heart Jerry. His groundbreaking methods reveal the true drivers of customer behavior. You'll never be satisfied with a focus group again. (*****)
Ben McConnell: Citizen Marketers: When People Are the Message
Could we heart this book (and its authors) more? NO. Essential reading for anyone in marketing in 2007.
Martha Barletta: Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment
Fantastic description of the biological drivers of the differences between how men and women think and behave.
Radu Stern: Against Fashion: Clothing as Art, 1850-1930
Fascinating description of how fashion expressed underlying social values and tensions. Wonderful visual history of fashion in the western world 1850-1930.
Eric Ericson: Design for Impact: Fifty Years of Airline Safety Cards
A fascinating visual history of how graphic designers have tried to equip airline passengers for disaster
Charles Yang: The Infinite Gift: How Children Learn and Unlearn the Languages of the World
Fascinating description of how humans learn language skills.
Sina Najafi: Cabinet 22: Insecurity (Art and Culture)
Cabinet magazine (it's a quarterly) is a provocative roundup of interesting cultural phenomena
Ron Galella: Disco Years
A larger than life homage to the personalities and habits of Studio 54's most infamous patrons. A fascinating document of American culture's excess and quest for self expression.
Adam Morgan: The Pirate Inside: Building a Challenger Brand Culture Within Yourself and Your Organization
What can we say, we heart Adam Morgan. A primer on how to blow up the old push marketing approach to brand and substitute a customer-driven "listening" approach.
Bruce Sterling: Shaping Things
A manifesto for the future of design, impeccably crafted by Bruce Sterling and ehnahced by the delicately emphatic graphic intelligence of Lorraine Wild.

October 06, 2006

Congratulations! It's a.....

....Blog. Congrats to our NYC compadres who are now blogging up a storm from 26th and Park.

Digitas NY proudly launches Digitas Buzz - which covers emerging media & technologies, market trends, competitive trends, lots of cool relevant stuff today's digital marketer in the know will want to stay up to speed on.

Greg Verdino's posting is on the geospatial web. No, I'm not going to tell you what that is, you're going to have to read his awesome posting. So there.

Plus, there's this great photo of Greg. I wonder if he'll send us an autographed one. We'll post it, Greg!
Check out the site and let them know what you think.

Posted by Jeff Flemings - blog editor on October 06, 2006 at 09:02 PM in Weblogs | Permalink

Comments

Jeff - 5x7 or 8x10? I'll get it right out to you! Thanks for giving a shout out to DIGITAS Buzz and this week's post. But I can't take all the credit - DIGITAS Buzz is the brainchild of the DIGITAS marketing associates on the American Express account. Beyond my portion of the post all the other great info is the result of their work. Check out my personal emerging media blog at gregverdino.typepad.com too.

Posted by: Greg Verdino | October 07, 2006 at 04:31 PM

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