Digital Hive: There's a landmine in my hamburger

What we're reading for inspiration

Gerald Zaltman: How Customers Think: Essential Insights into the Mind of the Market
We heart Jerry. His groundbreaking methods reveal the true drivers of customer behavior. You'll never be satisfied with a focus group again. (*****)
Ben McConnell: Citizen Marketers: When People Are the Message
Could we heart this book (and its authors) more? NO. Essential reading for anyone in marketing in 2007.
Martha Barletta: Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment
Fantastic description of the biological drivers of the differences between how men and women think and behave.
Radu Stern: Against Fashion: Clothing as Art, 1850-1930
Fascinating description of how fashion expressed underlying social values and tensions. Wonderful visual history of fashion in the western world 1850-1930.
Eric Ericson: Design for Impact: Fifty Years of Airline Safety Cards
A fascinating visual history of how graphic designers have tried to equip airline passengers for disaster
Charles Yang: The Infinite Gift: How Children Learn and Unlearn the Languages of the World
Fascinating description of how humans learn language skills.
Sina Najafi: Cabinet 22: Insecurity (Art and Culture)
Cabinet magazine (it's a quarterly) is a provocative roundup of interesting cultural phenomena
Ron Galella: Disco Years
A larger than life homage to the personalities and habits of Studio 54's most infamous patrons. A fascinating document of American culture's excess and quest for self expression.
Adam Morgan: The Pirate Inside: Building a Challenger Brand Culture Within Yourself and Your Organization
What can we say, we heart Adam Morgan. A primer on how to blow up the old push marketing approach to brand and substitute a customer-driven "listening" approach.
Bruce Sterling: Shaping Things
A manifesto for the future of design, impeccably crafted by Bruce Sterling and ehnahced by the delicately emphatic graphic intelligence of Lorraine Wild.

September 15, 2006

There's a landmine in my hamburger

The New Zealand Campaign against Landmines (CALM; http://calm.org.nz/) is using executions on condiment packets to point out the dangers landmines represent. To open the packet, you have to rip someone's foot off. And if it's a ketchup packet, well, you get the idea.

According to a posting in AdFreak, “Well it is graphic, it is shocking, but so too is the reality—15,000-20,000 [people] having that sort of thing happening to them as a result of landmines,” says one backer.

A wonderful use of an unusual medium in a contextually relevant way to convey an important message.

More about the campaign here: http://tvnz.co.nz/view/page/411749/829601

Thanks to AdFreak for this one: http://adweek.blogs.com/adfreak/
Original posting from Spare Room (http://www.spareroom.co.nz/2006/09/14/saucey-campaign-landmine-awareness/)

Posted by Jeff Flemings - blog editor on September 15, 2006 at 07:14 AM in Advertising tools and tactics, Customer insight, Media | Permalink