I told you reflecting real consumers works better than being fake & too aspirational

Remember all the controversy caused by Ogilvy's "Campaign for Real Beauty" for Unilever's Dove? It features real women rather than emaciated airbrushed Paris Hilton wannabes - surely the world would resist this outreach, the critics said. Alas the consumer again disappoints the critics - the campaign won the top prize Wednesday night at the 38th annual Effie Awards show.

You go girl!

Read our prior post on this campaign here: http://digitalhive.blogs.com/digiblog/2005/09/real_women_real.html

AdWeek's article is here (reg. req'd): http://www.adweek.com/aw/national/article_display.jsp?vnu_content_id=1002650458