What we're reading for inspiration

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« Hey Let's Just Show the TV spots online! | Main | Active Branding Means INTER-Acting! »

February 03, 2005

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This book will definitely be the next big big book on the cocktail party circuit because its author is the consummate buzz master (and has streed cred from Tipping Point) - so check it out folks. For once, it's nice that a piece of business/pop culture is in our favor - calling attention to the importance of that all too brief first impression, the impressions that we're great at making successful.

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