Or wardrobe, to be more precise. Adverblog introduced me to a wicked cool new Ikea online experience that demonstrates the functionality of its Pax closet line in a really entertaining way. Remember we're talking about closets, people. I believe closets are below toilet paper and paper clips in consumer interest.
It's basically a series of vignettes of people in their bedrooms or "closet rooms." You give them tasks to do that involve the Pax products in their homes(e.g., putting on a hat or shoes or choosing pants or a dress). You can even use a microphone to make the characters move to your voice.
My favorite vignette features Mexican wrestling looking characters (Kim Snow, are you reading this?).
It does have a surreal, engaging, what's-going-to-happen-next Uniqlock-ish quality to it, but I still like it a lot. As a reminder, here's the Cannes-winning Uniqlo work:
Maybe I like both because I am fans of the products of both. Or maybe it's that positive energy seems to pour forth from both. Having these interactive experiences is kind of like mainlining sunshine in my book. And the world needs that right now, I think.