Thanks to Greg Verdino (Crayon's Chief Strategy Officer) for a great post about a new book that we should all be checking out - -- 2011: Trendspotting for the Next Decade by Richard Laermer, author of Trendspotting, Punk Marketing and the mastermind behind the Bad Pitch Blog. Richard is also the world's fastest thumb typist, and claims to have composed this entire work on Blackberries.
What's fantastic is you can get an electronic edition of the book forfree right by visiting FreeBabyFree. My first time doing this but so far so good.
I am only beginning to plow through it but it's already proving an interesting read -snackable, pithy and chock full of pop culture references. Highly consistent with what our friends at Yankelovich are seeing in their data, but fun to think about from a different perspective.
I particularly enjoyed his observation that flexibility will be king by 2011 - semper Gumby.
And the whole e-book experience is pretty fun too.
BTW Greg, I hope you don't mind, I am putting your photo up on my fridge at home. Actually I think I'll have it printed on a magnet so then I can move it around the house at will. Oh and sometimes bring it to work too, but only on Fridays. We miss you!