Let's hear it for happy

Snaps to Three Minds for a posting on a fun new online game from Uniqlo. Three Minds commends its UI and technique (I love this too, plus Uniqlo's products and general sunny attitude toward life) but what I really loved was the music. I left it on in a browser for like a half hour after I concluded my business at the site.

I also just caught Jet Blue's latest campaign (from JWT New York) which basically is all about making flying happy again. The TV spot opens the site experience (I first experienced the campaign on TV) and there's an explanation of the category-redefining campaign logic as well as quiz to see if you're a jetter. I like how the RTBs are woven into the storyline in a fun, experiential way.

But what I most love about both these campaigns is their exuberance and embrace of a sunny point of view. The energy (certainly fueled by the music, but also by visuals in the JetBlue example) is infectious and involving. I could feel my mood lifting as a result of experiencing the work. This is good.

Let's hear it for happy, and remind ourselves that sometimes the best thing a brand can do for a consumer is put a little spring in his step.