(You might remember the post I did about Etsy last November about how Etsy was leading the "buy hand crafted" movement for holiday)
As I am constantly saying, I think there's quite a robust future in the combination of 3 really crucial interactive consumer behaviors: shopping for and buying stuff (selling too, frankly); social networking; and e-commerce. We have brought a number of HoneyShed ideas (not all "porntastic," I must note) to clients because we believe in this combo.
Rob Kalin, the founder of Brooklyn, N.Y.-based Etsy (pictured above), says, "What it means for us is that we don't have to spend anywhere as much money on marketing because there are all of these avenues for people to spread the word and talk about what we do."
"I'm not interested in controlling [members'] conversations," Mr. Kalin says, "just [in] giving them a more personalized space to have them in."
A great story about how tapping into social networking can help build a business - I highly recommend this read.