Guys, check out this interesting article from AdMap by RGA's head of strategy, Anne Benevuto. 2 big takeaways from me: planning in digital is a different kettle of fish - more challenging, while offering new opportunities to flex the intellectual and creative muscles; and 2. I found particularly interesting Anne's description of the "creative hydra" (yes that's a photo of a hydra) - the multi-headed creature that makes the agency magic. I feel great about the multi-capability approach we've taken to deploying planning, including technology/UI, etc. One build we've made - media and connection planning.
Let me know what you think.....
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