Marriage of message and medium - offline

I am a huge fan of media that complements the creative/message in an interesting way, so I was excited to find this great photo on Wooster Collective (click on image to be able to read the copy).

What I particularly love is: how the ad only makes sense when the bridge is raised (it's a bit of an inside joke); how the level the bridge rises to is a provocative demonstration of the problem; and, how what you are most likely doing when you encounter the ad (driving a car) is the cause of the problem the ad is drawing attention to.

How do you say "good job!" in Dutch?

Comments

[Paul McEnany]

"goed werk"

who knew dutch just looked like weird english?