Yesterday, YouTube debuted a new program called the YouTube Nonprofit Program, which allows nonprofit organizations to create special channels on Youtube.com. The 13 initial participants of the program - including Autism Speaks, and the American Cancer Society- have posted remarkably moving videos about people impacted by these issues.
The program will make it easy for people to find, watch and engage with nonprofit video content. Additionally, organizations will be able to add a Google Checkout donation button to their page, allowing video viewers to quickly and easily make a donatation right from the site. Plus, the nonprofits will receive 100 percent of the donated funds, as Google has promised to process donations for free through at least the end of 2008.
Even better, the first 300 nonprofits to sign up will receive a free video camera to help start them on their way.
This makes perfect sense in so many ways - the nonprofits are able to speak to a much wider audience with compelling and engaging content, while viewers are just a click or two away from a donation.