Yes friends, I did what every tech obsessed adult wanted to do yesterday - I waited in line to get an iPhone. Being a lazy kind of person desiring an iPhone, I didn't arrive at the Burlington Mall until 4:15pm - less than two hours before they went on sale. As any devout Apple watcher can tell you, the Apple Stores all closed at 2pm to prepare for the big unveiling and mad rush at 6pm.
#99 in Line
The wait in line was amusing. I haven't waited in line to purchase anything since 1982, when I camped overnight in a parking lot to get tickets to see Cheap Trick at the Rainbow in Denver. The Burlington Mall line was a superior experience in that I didn't wake up covered in dew, and there were public restrooms available without the purchase of a Grand Slam Breakfast. The people in line were quite upbeat - it was easy to imagine them in the line for Santa Claus. The kids at the front of the line had been there since the mall opened, and were equipped for an 8 hour wait - that is to say they had nice chairs, food and beverages, books, iPods, laptops - and they took turns running errands for each other. The majority of people did not bring chairs. I brought my Zuca bag - a Christmas present from my husband which I thought an odd choice at first, until I learned all the ways it could make my life easier, prime among the being a place to sit when waiting at the train, or for an Apple iPhone. Ozzy Simoes, the manager of the Quizno's Subs location in the mall had the best live marketing effort I've seen in ages. He brought a tray of samples, talked to every single person in line, and gave out business cards with a handwritten coupon on the back. Smart! Another gentlemen worked the line offering his tech consulting business card. He was nice, but hey - free samples will always get you better press. The folks in line were happy to chat about why they wanted the iPhone ("It does everything!" and "I think I got sucked in by the advertising because I NEED one." were typical responses.) My friend Peter sent me text messages of encouragement/mocking - so the wait went very quickly (also I had a book, an iPod, snacks and water...)