Universal's "Get on Board.org" launched just last week - here's a snip from the press release:
UNIVERSAL CITY, CA – May 24, 2007 -- NBC Universal today launched “Get On Board,” a comprehensive, companywide program to improve the environmental impact of its operations by reducing greenhouse gases, raising awareness about green issues, and stimulating change in the media and entertainment industry. Led by Jeff Zucker, President and CEO, NBC Universal, the campaign is part of NBCU parent company General Electric’s “ecomagination” initiative. It is also a significant corporate extension of the “Get On Board” campaign launched last month by Universal Pictures and the Conservation Fund in conjunction with this summer’s debut of Evan Almighty, NBC Universal’s first movie to “zero out” its carbon emissions.
NBC has several "partners" involved in the effort including the famously green BP (British Petroleum), Burger King, GE (part of the NBCU family) and Dell. That's quite a green little coalition they got going there. I'll be watching to see how effective the green play is from Universal & NBC - and we'll see how many trees get planted. As for me, I'm going to name my tree Francesca. Evan Almighty will be released on June 22nd.