It's already started - campaign 2008, social media style.
Guessing you guys all saw the YouTube video allegedly posted by the Obama camp, though the Obama-ites deny all knowledge of it.
As "negative" spots go it's not that vicious, I suppose; nobody says "Hilary Clinton is Satan" on camera (or VO) and to get the "joke" you have to be old enough to remember the Apple 1984 spot (most voters are in that group demographically but frankly I don't think the average voter will "get it").
What does this tell us (if anything) about Obama's "target audience"? The content of this particular piece aside, I will be really interested to see how the warring factions make use of social media to make their cases - or have "the people" make the case for them.
One prediction: we will see lots of citizen's own home grown marketing supporting their favorites (or undermining their enemies), which will challenge the TV set for ownership of the the tenor of the campaign's dialogue. This will be the first campaign in recent memory that's really about what the people think, and not what the politicans and broadcasters want us to think. Or at least the potential is now there for the first time.
The SF Gate has a great article on this topic.
Mystery solved. Check out The Huffington Post on who did it and why?
...."Hi. I'm Phil. I did it. And I'm proud of it."
http://www.huffingtonpost.com/
Posted by: Maria Domoslawska | March 21, 2007 at 08:10 PM
Great article in today's Chicago Sun Times (http://www.suntimes.com/news/304233,CST-NWS-sweet20.article)
Posted by: Jeff Flemings | March 20, 2007 at 04:20 PM