Who would have thunk it? A consumer goods product, truly ceding control to their consumers...
Dorito's got tons of hype with their consumer-generated Super Bowl ad and actually ended up with arguably good ads. Lo and behold, they've continued down the path of innovative marketing by inviting consumers to decide which new limited edition chip flavor will survive. The idea of voting for a new product flavor or color isn't new (M&Ms, Crest, etc.) but actually releasing the product (and investing in R&D) is. By doing so, they're encouraging immediate trial and consumer engagement with the brand in order to "fight for the flavor".
It will be interesting to see how engaged the Dorito's consumer becomes. Check it out.www.snackstrongproductions.com
Move aside Web 2.0. Hello Brand 2.0.
Posted by: lukeMV | March 28, 2007 at 01:03 PM