Device location was factor in reaction. A headline from the Boston Globe on its Boston.com site. A few choice comments:
In six of the nine other cities where the Turner Broadcasting System guerrilla ads were installed, they were not placed on or near major highways, bridges, or transit hubs, as they were in Boston.
"A device affixed to a support beam for a highway adjacent to a very busy subway and bus hub for the T?" asked T general manager Daniel A. Grabauskas. "And then in short order we hear about something under the Longfellow Bridge, the main arterial link between Cambridge and Boston over which the Red Line runs? Any suspicious activity around those locations would raise attention."
Turner is going to cover the costs - they will get through this with very little damage. Interference Inc. has finally fessed up and hired a PR firm. The phrase Generation Gap is back in vogue. I'm totally over this story. Stupid is as stupid does, can anyone show me some smart marketing examples?