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November 27, 2006


Super example (which I shared with a client yesterday!) of how NOT to tap into customer's need for real time dialogue. I wonder what the long term implications will be (if any). I'm sure you're all also familiar with the WalMart "Hub" online presence designed to attract teens to WalMart- it was immediately recognized as "fake" by real teens and they took it down soon after.

I hear Edelman has been suspended by WOMMA. Hopefully, they'll get the boot. They seemed to get everything right about the blogosphere, except, of course, for the doing right part.

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