Gerald Zaltman: How Customers Think: Essential Insights into the Mind of the Market
We heart Jerry. His groundbreaking methods reveal the true drivers of customer behavior. You'll never be satisfied with a focus group again. (*****)
Ben McConnell: Citizen Marketers: When People Are the Message
Could we heart this book (and its authors) more? NO. Essential reading for anyone in marketing in 2007.
Martha Barletta: Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment
Fantastic description of the biological drivers of the differences between how men and women think and behave.
Radu Stern: Against Fashion: Clothing as Art, 1850-1930
Fascinating description of how fashion expressed underlying social values and tensions. Wonderful visual history of fashion in the western world 1850-1930.
Eric Ericson: Design for Impact: Fifty Years of Airline Safety Cards
A fascinating visual history of how graphic designers have tried to equip airline passengers for disaster
Charles Yang: The Infinite Gift: How Children Learn and Unlearn the Languages of the World
Fascinating description of how humans learn language skills.
Sina Najafi: Cabinet 22: Insecurity (Art and Culture)
Cabinet magazine (it's a quarterly) is a provocative roundup of interesting cultural phenomena
Ron Galella: Disco Years
A larger than life homage to the personalities and habits of Studio 54's most infamous patrons. A fascinating document of American culture's excess and quest for self expression.
Adam Morgan: The Pirate Inside: Building a Challenger Brand Culture Within Yourself and Your Organization
What can we say, we heart Adam Morgan. A primer on how to blow up the old push marketing approach to brand and substitute a customer-driven "listening" approach.
Bruce Sterling: Shaping Things
A manifesto for the future of design, impeccably crafted by Bruce Sterling and ehnahced by the delicately emphatic graphic intelligence of Lorraine Wild.
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Look up top people! Digital Hive is pleased to launch the new banner! Created by our own James Biggie (AKA "Biggie", "Mr. Big" and "Bigs" - yes, that's his real name) and proudly uploaded by Jeff Flemings.
We would love your input, thoughts, feedback or (how could it be possible) criticism.
As you know, I am ALL about the customer feedback - especially my own. Comment away people - the Internets is open and operators are standing by!
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Nice piece of art work Biggie!!!
Posted by: Jode | December 22, 2006 at 04:39 PM
Thanks for the suggestions John - we have fixed the HTML to match what's on the header, and will be looking into tweaking the banner dimensions
Posted by: Jeff Flemings | November 15, 2006 at 09:57 AM
Hmmmm. Early morning smartypantsness from the man who brought you http://www.ultimatewatergun.com/? Alright, we'll look into it.
Posted by: Lori Magno | November 15, 2006 at 07:13 AM
Criticism? Okay, here goes, and I do this in love:
A header image that's 331px tall? On a standard 1024x758 screen (about 50% of users, depending on who you ask), which has about 150px of browser chrome -- more now that IE7 has come along -- plus margins and top navigation, you've got about 300px of usable vertical space before the fold starts. Maybe that "biggie" moniker refers to the size of James' Apple Cinema Display? :)
Since turnabout is fair play, I'll provide a link to my own blog, so you can do some pointing and laughing of your own -- the cobbler's children go shoeless, and I have much more serious problems than a t-a-l-l-l header image.
Oh, one other thing: the text in the banner image reads "Insights & Ideas from the Account Planning Group at Digitas", but your underlying HTML copy -- what the Googlebot will read -- is "Commentary on the latest in digital marketing and how consumers are responding to it." Your underlying HTML (the stuff that's hidden from human eyes by CSS) should match the visible copy in the image.
Okay, I'll just duck behind this table now!
Posted by: John Young | November 15, 2006 at 06:51 AM
It's very cool, albeit dark. Isn't Digitas a nice sunny place, with bluebirds and lots of snacks?
Posted by: mr bluebird | November 14, 2006 at 11:26 PM
In Borat accent
"High Fiiive"
:)
Looks great guys. Nice work James.
Posted by: David Armano | November 14, 2006 at 10:29 PM
That's incredible!
Ok, how can I get a cool one like that, damnit?
Posted by: Paul McEnany | November 14, 2006 at 06:22 PM