The David Armano Experience rolled into Digitas Boston this morning bringing the good word about blogging. David brought his road show complete with PowerPoint and very cool (and copyrighted) charts and walked the room through blogging from concept to creation to overanalyzed potential for client marketing.
It was a treat to hear David illustrate his fantastic diagrams. Having the author “air quote” his Round World vs. Flat World chart was awesomely good. His thoughtful comments on 'Influence Ripples' resonated with a lot people and started a debate about blogs and comments that recently prompted clients to get in on the action. The room got a great chuckle out of David's description of a discussion that many marketers have had with their clients about "wanting a viral something" or "going viral".
We had company in the form of visitors Peter Kim from Forrester Research, the Boston Globe’s Maura Welch and Marketing Profs' Ann Handley. I'll be interested to check out their take on the session.
David moderated a spirited Q&A/comment session where everything from the value of corporate blogs and social networking to the current Technorati rank of Dooce and angry commenters. David made the time (an hour+) well spent. When the world tour comes to your town – get a seat early.
The full dog and pony show can be found HERE.