NBC recently announced plans to air 10 new webisodes of The Office this coming summer. Similar to my earlier posting related to Amazon's Fishbowl hosted by Bill Maher, which also launches in June, I'm excited to see a trend toward offering fresh new content ONLINE during the otherwise languorous summer months. For the sake of millions of school children who suffer through reruns all summer long...I hope these experiments bear fruit!
I'm not sure this signals the end of the summer rerun doldrums, but it's a great indication that content providers and networks are....
1) Following HBOs lead (Sex and the City- case in point) to branch out from their regular model of airing new episodes during 'the season', hitting us with a finale, then lapsing in to reruns for the summer months
2) Supplying us with cool new material in the online channel
Yes, you could say it's simply an effort to find new ways to generate ad dollars beyond the standard time slots, but I like to think it taps into our desire to be entertained even during non-prime time, non-'in-season' hours.