Highlights and observations from our recent study
We generally assume that our audience will savor the full, rich media experiences we create. Yet, when targeting Gen Xers and beyond, can we really be sure that everyone is experiencing our magic to the max? Not necessarily. We were surprised by the extent to which a considerable number of thirty-something-plus consumers we interviewed continue to cling to pre-high speed habits and behaviors. Even though they have technically embraced a broadband/high speed world, the legacy of dialup lingers in the way they configure their systems and interact online. These consumers live in the uppermost part of the internet vortex.