My three and a half year old is the first of a totally TiVo generation. If we run out of TiVo’d Scooby Doos and have to watch “live” TV it’s a nightmare. “Daddy, the telly is broken, I can’t fast forward through the commercials!! Aaaaaaaaah! Where's Scooby?” There is no way I can explain to her the concept that we HAVE TO sit through this interruption to her show. Tantrums follow. Three and a half year olds know when they are being marketed at rather than having their attention earned by brands.
So I turned to the media diva for some more robust stats on the TiVo DVR trend. Devon O'Donnell duly forwarded this report to Digital Hive from Tobi Elkin, Executive Editor of MediaPost.