Ads That Know What You Want
Online marketers take a shine to ads tied to internet users' personal interests. In the process, they're increasingly tracking people's activities across networks of websites.
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What we're reading for inspiration
Gerald Zaltman: How Customers Think: Essential Insights into the Mind of the Market
We heart Jerry. His groundbreaking methods reveal the true drivers of customer behavior. You'll never be satisfied with a focus group again. (*****)Ben McConnell: Citizen Marketers: When People Are the Message
Could we heart this book (and its authors) more? NO. Essential reading for anyone in marketing in 2007.Martha Barletta: Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment
Fantastic description of the biological drivers of the differences between how men and women think and behave.Radu Stern: Against Fashion: Clothing as Art, 1850-1930
Fascinating description of how fashion expressed underlying social values and tensions. Wonderful visual history of fashion in the western world 1850-1930.Eric Ericson: Design for Impact: Fifty Years of Airline Safety Cards
A fascinating visual history of how graphic designers have tried to equip airline passengers for disasterCharles Yang: The Infinite Gift: How Children Learn and Unlearn the Languages of the World
Fascinating description of how humans learn language skills.Sina Najafi: Cabinet 22: Insecurity (Art and Culture)
Cabinet magazine (it's a quarterly) is a provocative roundup of interesting cultural phenomenaRon Galella: Disco Years
A larger than life homage to the personalities and habits of Studio 54's most infamous patrons. A fascinating document of American culture's excess and quest for self expression.Adam Morgan: The Pirate Inside: Building a Challenger Brand Culture Within Yourself and Your Organization
What can we say, we heart Adam Morgan. A primer on how to blow up the old push marketing approach to brand and substitute a customer-driven "listening" approach.Bruce Sterling: Shaping Things
A manifesto for the future of design, impeccably crafted by Bruce Sterling and ehnahced by the delicately emphatic graphic intelligence of Lorraine Wild.
« I'm loving this "endorsement" idea | Main | Active Branding? It's the credibility, Stupid »
April 28, 2005
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Cool sites to check out
- AdAge
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- Adverblog - advertising and online marketing
- AdWeek
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- Attention shoppers!
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- Brand Simple: Keeping Your Brand Simple to Succeed
- Church of the Customer
- Digital Interactif
- Digitas Buzz Blog
- Francis Anderson: Making a Connection
- Got ads
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- I've Been Mugged
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- Josh Rubin's Cool Hunting
- Logic + Emotion - Creativity, Innovation, Design
- Mortarblog
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- The internet is just a fad
- This blog sits at the intersection of anthropology and economics
- Three Minds @ Organic
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- Good lord what have we come to?
It may seem creepy to some, but its really just luddites who see this as a sinister thing. A controversial point: People WANT to be advertised to, they WANT to learn about cool new products. What they don't want is irrelevant content about products that are not right for them. This new technology uses consumer data to make sure that the ads they see are relevant to them. It's not creepy, its empowering!
Posted by: simon pearce | April 29, 2005 at 09:17 AM