It seems that the concept of precision marketing has finally shown up on Madison Avenue. Those clever telly chaps have worked out that people who don't own dogs are not that interested in seeing adverts for Dog Chow while settling in for an evening of Dynasty re-runs. Now cable companies and other people with "data" are busy trying to sell it off. The New York Times ran a feature on it that has gotten a few creatives a little nervous....all this talk of data and precise targeting just gives them the heeby-jeebies. So what does this all mean for the Digital marketing world? One thought is that since digital marketers already have all this data, maybe a foray into old media might be in order.......or maybe there is some kind of crazy internet-converging-with-tv-tivo-fuelled madness in the offing? Possibly, but not this week.